Rossi Real Estate Services LLC
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Selling Your Vacation Home? 5 Marketing Suggestions to Help

by Rossi Real Estate Services LLC 06/28/2020

Image by Rudy and Peter Skitterians from Pixabay

Selling a vacation home is a lot like selling any other property, but for a few key differences. One, most vacation homes are far from the people who want to purchase them. Two, most vacation homes are far away from their owners, as well. This distance between owners, sellers, and the property can lead to some marketing challenges.

Working with a team of dedicated professionals can help. If you're a vacation home owner who would like to sell your property sometime in the next few months, working with a capable real estate professional can help the selling process go smoothly and quickly. Here's what you need to know. 

1. Maintain the Property 

Before listing your property for sale, address your deferred maintenance. Is the air conditioner old or in disrepair? Get a tune up or replace the unit. Does the chimney need a new liner? Replace it. Disclose these new repairs to your real estate professional, so they can mention recent repairs in your home's description. 

If you choose not to make these repairs before listing your home for sale, assume you'll have to disclose maintenance problems and (probably) reduce your price. Work with a real estate professional who can help you negotiate a good deal, while keeping in mind that you won't be able to fetch the best price for your property.  

2. Upgrade

Buyers love new features, especially new kitchens, bathrooms and decks. If you're trying to collect the maximum amount for your vacation home, talk to your real estate agent about upgrading parts of the property that are out of date. 

Not all home buyers expect the latest and greatest from their vacation home. If your property is a cabin in the woods, buyers may expect the facilities to be rustic and basic. If you're selling a beach house, buyers may have greater expectations. Your real estate professional will be able to tell you if a home upgrade will do you good, and if so, what kind of home upgrade. 

3. Improve Curb Appeal

Views, scenery and natural surroundings tend to be very important for vacation properties. Work with a landscaping professional or a contractor to improve your vacation home's curb appeal. This may mean planting flowers, installing a pathway, replacing overgrown or unhealthy shrubs and even clearing away trees that block the view. Do this before listing your home for sale, so the house will be ready when the photographer takes pictures. 

4. Get Professional Photographs & a Virtual Tour

Hire a photographer or media specialist to take professional photographs of your property and make a virtual tour. Photographs are very important because buyers may not be local and must rely on pictures to decide which homes are of interest. Virtual tours also make it easier for home buyers to decide which properties are most enticing. The easier it is for your home to be seen from a distance, the more attention it will attract from potential buyers.  

5. Find the Right Real Estate Professional

Work with a real estate professional who is experienced working with remote buyers and sellers. Interview several real estate professionals and ask them which strategies they recommend for selling a home remotely. Choose the real estate professional who has the most experience working with vacation home buyers and sellers, as this will be very important for the successful sale of your property. 

About the Author
Author

Rossi Real Estate Services LLC

Rossi Real Estate Services LLC is a boutique real estate brokerage firm that provides close personal attention to buyers and sellers in the Capital Region and surrounding areas. “Typical” is not a word that clients use to describe Rossi Real Estate's approach to home buying and selling.  Building upon years of experience, Rossi Real Estate employs creative marketing approaches, combined with a vast network, to quickly sell homes.  By creating home floor plans, professional photography, and online marketing videos, Rossi Real Estate is able to depict home layouts and professional marketing to potential buyers before stepping foot in your home; this saves the seller valuable time by attracting only those buyers who have greater interest in the home. Additionally, by employing targeted online marketing, Rossi Real Estate targets buyers searching for homes just like yours.  

Joe Rossi, the Principal Broker at Rossi Real Estate, builds upon over 12 years real estate experience in every transaction. Joe zealously advocates for his clients by combining his diverse background in law, finance, complex negotiation, and management, with compassion and exemplary communication skills creates.  He explains transaction details and guides his clients through every step of the buying and selling experience.  Furthermore, Joe listens to his clients’ wants and needs.  In a recent transaction, the buyer profusely thanked Joe, stating he was, “[T]he only one in the transaction that was capable of communicating with the sellers in a way that ensured we were able to close on our dream home”. 

Our real estate practice includes leading professionals, all of which are NYS Licensed Real Estate Sales Associates: Joseph R. Rossi, Ryan Hart, & Dustin Cogswell. Their experience includes work at a fortune 100 company, military operations, and technical recruiting.

If you're looking for a real estate broker who goes above and beyond the industry, who genuinely cares about their clients, and who will drive results, contact Rossi Real Estate Services LLC today.

The Stuff our attorneys make us include...

In accordance with Real Property Law §442-H, Rossi Real Estate Services LLC implemented a Standardized Operating Procedure governing client engagement. As such, prior to any engagement, Broker:

1. Requires a buyer to produce identification if the identity of the buyer is not readily known through a personal relationship with the broker or licensed sales person;

2. Requires an exclusive agency agreement (i.e. exclusive broker agreement) prior to engagement with any buyer;

3. Does not require pre-approval for a mortgage loan; however, a pre-qualification letter for a mortgage loan or, for cash buyers, proof of funds is required.

Although Broker may not require certain information, a seller of real estate may require this information prior to showing the property and/or as part of any purchase offer.