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Many homebuyers are putting their pets first while looking for a place to live. They want a space that will work well for everyone in their household, all their pets included. If you have a truly pet-friendly property, then you can capture the attention of those individuals by marketing it as such. With that move, you’ll get your home into the hands of someone who will appreciate all it offers them and their pets. Here’s how to make that happen.
If you’ve upgraded your home with features that make life as a pet owner much easier, be sure to highlight them.
Fellow pet lovers will enjoy seeing upgrades like:
Even simple upgrades, like heated floors made with pet-friendly materials, can go a long way in drawing in pet owners as your buyers of choice. As they envision themselves in that space, they can easily see how those elements will benefit them.
Many pet-friendly features can speak for themselves, but it’s still a good idea to talk them up as much as possible. You can ask your prospective buyers if they have pets as you chat, and then point out the features that might sweeten the deal the most.
Then, once you’ve covered the benefits of each feature, be sure to step back and let them explore the place at their leisure. Before you know it, they’ll be coming back around to learn even more. Throughout your conversations, try to keep the focus on the buyers’ pets, not your own. Although it’ll be clear that pets lived in the space, you want to highlight how the space will work for the new owners rather than how it was used.
With your pets out of the house, you can let homebuyers bring their own pets to the showing. Your real estate agent can put the info on the flyers, online postings and other ads to draw in the crowds quick.
To make all the visiting pets feel comfortable on the tour, have your agent put out a water bowl while setting up the refreshments table. Put well-labeled pet treats out on the table, so the owners can decide if they want to give one to their pet. Many pets have sensitive stomachs that do not respond well to different food brands and varieties, so put the package nearby as well.
As the pet owners look around the place, they can see how much their pets like the different features. Encourage them to see if their pet fits in the grooming tub or can figure out the hidden toy bin. As they try out each item and reflect on how it will make their lives easier, they’ll likely feel much more inspired to buy your home before someone else grabs it up.
Not many people are marketing their homes as pet-friendly, so by taking this approach, your home is likely to stand out from the crowd. You can then enjoy meeting with many pet owners interested in getting the perfect place for their pets — and receive a ton of offers on your home.
Rossi Real Estate Services LLC is a boutique real estate brokerage firm that provides close personal attention to buyers and sellers in the Capital Region and surrounding areas. “Typical” is not a word that clients use to describe Rossi Real Estate's approach to home buying and selling. Building upon years of experience, Rossi Real Estate employs creative marketing approaches, combined with a vast network, to quickly sell homes. By creating home floor plans, professional photography, and online marketing videos, Rossi Real Estate is able to depict home layouts and professional marketing to potential buyers before stepping foot in your home; this saves the seller valuable time by attracting only those buyers who have greater interest in the home. Additionally, by employing targeted online marketing, Rossi Real Estate targets buyers searching for homes just like yours.
Joe Rossi, the Principal Broker at Rossi Real Estate, builds upon over 12 years real estate experience in every transaction. Joe zealously advocates for his clients by combining his diverse background in law, finance, complex negotiation, and management, with compassion and exemplary communication skills creates. He explains transaction details and guides his clients through every step of the buying and selling experience. Furthermore, Joe listens to his clients’ wants and needs. In a recent transaction, the buyer profusely thanked Joe, stating he was, “[T]he only one in the transaction that was capable of communicating with the sellers in a way that ensured we were able to close on our dream home”.
Our real estate practice includes leading professionals, all of which are NYS Licensed Real Estate Sales Associates: Joseph R. Rossi, Ryan Hart, & Dustin Cogswell. Their experience includes work at a fortune 100 company, military operations, and technical recruiting.
If you're looking for a real estate broker who goes above and beyond the industry, who genuinely cares about their clients, and who will drive results, contact Rossi Real Estate Services LLC today.
The Stuff our attorneys make us include...
In accordance with Real Property Law §442-H, Rossi Real Estate Services LLC implemented a Standardized Operating Procedure governing client engagement. As such, prior to any engagement, Broker:
1. Requires a buyer to produce identification if the identity of the buyer is not readily known through a personal relationship with the broker or licensed sales person;
2. Requires an exclusive agency agreement (i.e. exclusive broker agreement) prior to engagement with any buyer;
3. Does not require pre-approval for a mortgage loan; however, a pre-qualification letter for a mortgage loan or, for cash buyers, proof of funds is required.
Although Broker may not require certain information, a seller of real estate may require this information prior to showing the property and/or as part of any purchase offer.